What is a blog?
A blog is a website on which an individual or group of users record opinions, information, etc. on a regular basis. Blogging has been around for almost two decades, however has rose to prominence in the last ten years.
Tumblr, WordPress and Blogger are the most frequently used blogging platforms with an estimated 300 million blogs between them.
What can Blogging do for me?
Improve your SEO!
Strengthen your brand.
Traffic to your website & other networks.
Communicate with customers.
Keep your visitors updated.
A whopping 95% of small businesses view blogging as an effective marketing technology tool–second only to email marketing. 15% say blogging is most effective at engaging existing customers; 11% value it more for attracting new customers; and 69% say blogging is equally effective for both objectives. (e-Strategy Trends)